Our Story

What's in a name?

The word noofies (pronounced "noof" like a dogs "woof"), is my beautiful mums word. Growing up, we had a little poodle and whenever it was being cute and cuddly, mum would say it was being noofie. So everything that was cute and cuddly became "noofie". For something as unique as these figurines I had to use my mum's word.                                              

In the beginning


Noofies began in 1994 (under the name "Off with the Fairies") with a single figurine. I enjoyed making it so much that I made another. Before too long I had so many figurines that I attended a market in Adelaide, South Australia, where I lived at the time and promptly sold out. I continued doing markets until 2006.            

My husband Matt and I then opened a gift shop in Bright which we sold in 2012. We then spent the next three years travelling around Australia and overseas doing pop-up shops, looking for the perfect home for noofies. We came full circle and ended up back in beautiful Bright, our home since 1998.



In 2016 we opened the retail outlet of noofies in Bright. It was wonderfully successful, so much so that I didn’t have enough time to make stock for a website as well as the shop. 
In 2020 we were shut for the bushfires, then the covid19 pandemic, which gave me enough time to build up my stock levels so that I could finally sell on the website as well.


What the future holds

 With the shop lease expiring in early 2022 and the lolly shop next door looking for stock to fill an entire room, it made perfect sense for me to close the shop and supply “The Sweet Retreat” next door to my old shop at 13 Ireland Street, Bright. Could it get any better...lollies and noofies all under one roof! 
This now gives me the time to work on a very long list of new noofie creations for the website...stay tuned!