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Our Story

What's in a name?

The word noofies (pronounced "noof" like a dogs "woof"), is my beautiful mums word. Growing up, we had a little poodle and whenever it was being cute and cuddly, mum would say it was being noofie. So everything that was cute and cuddly became "noofie". For something as unique as these figurines I had to use my mum's word.                                              

In the beginning


Noofies began in 1998 (under the name "Off with the Fairies") with a single figurine. I enjoyed making it so much that I made another. Before too long I had so many that I attended a market in Adelaide, South Australia, where I promptly sold out. I continued doing markets until 2006.            

My husband Matt and I then opened a gift shop in Bright which we sold in 2012. We then spent the next three years travelling around Australia and overseas doing pop-up shops, looking for the perfect home for noofies. We came full circle and ended up back in beautiful Bright, our home since 1998.

The Present


Now with our retail space in Bright complete, I will continue to make the handmade noofies exclusively for the shop, while Matt is introducing noofies to the world with this website, filled with all of the products he designs and makes. 

We hope this website will fill you with some of the joy that you experience when visiting the shop. 


What the future holds

The future is looking very exciting for noofies with many new products in the pipeline.

Watch this space......